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Indian Mutual Funds Handbook (5th Edition)
A Guide for Industry Professionals and Intelligent Investors
Sundar Sankaran
Bestseller! "One of the Top 10 essential reads for Indian Investors — it can change the way you make money" — Business World ..more
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Price:
Rs. 495.00
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How to Make a Fortune through Mutual Funds
Hunt with the Hounds
Ashu Dutt
This book reveals how you can make extraordinary returns from mutual funds — far beyond the steady index parity trot most investors are used to. ..more
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Price:
Rs. 795.00
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Asset Liability Management
T. Ravi Kumar
Authoritative work on asset-liability management (ALM), the sophisticated tool for modern risk management in banks. With numerous Indian examples.
"Brilliant ... a must-read for bankers, financial managers and corporate treasurers" ..more
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Price:
Rs. 295.00
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Niti
Timeless Indian Wisdom Lessons on Business Success, Wealth and Power
Ashu Dutt
,
Anav Dutt
Timeless Indian strategies for success, wealth and power for today's businesses and individuals. ..more
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Price:
Rs. 399.00
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Running and Living
UNLEASH YOUR POTENTIAL
Rahul S. Verghese
An inspirational book that shows how running can change your personal and work life forever. ..more
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Price:
Rs. 199.00
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Getting Along Better with People
C.N. Parkinson
,
M.K. Rustomji
This direct, easy to understand book contains pithy, ready-to-apply lessons on how to work smoothly and successfully with other people. Sparkling with brilliance and humour, it is “a treasure-trove for managers and executives at all levels”. ..more
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Price:
Rs. 250.00
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Understanding Management
The Key to Better Results in Your Organization
C.N. Parkinson
,
M.K. Rustomji
Just open this book at any page and almost certainly you will be rewarded with an insight, an idea, a practical tip which you can immediately put into effect for better business results. ..more
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Price:
Rs. 395.00
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The Good, the Bad, and Your Business
Choosing Right When Ethical Dilemmas Pull You Apart
Jeffrey L. Seglin
Why choosing the right thing to do is the right thing to do in business.
"It's flat out superb"
— Nancy K. Austin, coauthor, A Passion for Execellence ..more
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Price:
Rs. 395.00
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Web-Based Business
How to Open and Operate a Financially Successful Web-Based Business
Beth Williams
How to open and operate a financially successful Web-based business — proven strategies and real-life examples. ..more
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Price:
Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing
Bruce C. Brown
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more
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Price:
Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed
Bruce C. Brown
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more
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Price:
Rs. 395.00
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Speaking Globally
Effective Presentations Across International and Cultural Boundaries
Elizabeth Urech
Every manager's guide to international business speaking success, plus business
protocol for 50 countries.
"This book is a real winner ... packed with practical tips" —John Naisbitt ..more
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Price:
Rs. 595.00
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Taking Your Business Global
Succeeding and Staying Ahead in the World Markets
A.V. Vedpuriswar
An actionable blueprint for companies wanting to go global. Here are answers to how companies globalize and the challenges they face in doing so. ..more
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Price:
Rs. 495.00
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How to Manage Foreign Exchange Risk
A Guide for Importers, Exporters, Treasury Managers, Bankers and Businessmen
Raghu Palat
How to Manage Foreign Exchange Risk
A vastly experienced banker and financial expert
shows how you can risk-proof your business and profits against adverse exchange
rate fluctuations. ..more
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Price:
Rs. 495.00
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Banking Risks
Management and Audit
S. N. Bidani
The first comprehensive and practical book on the management and audit of banking risks. It deals with the subject in its entirety and lays particular emphasis on its
practical aspects based on real-life situations. ..more
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Price:
Rs. 190.00
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The Finance Quiz Book
Bijay Bhujabal
Test your finance IQ with 1,025 multiple-choice questions covering the full spectrum of finance topics. ..more
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Price:
Rs. 225.00
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From Start-Up to Multi-Million!
Successful Entrepreneurs Reveal How to Grow a Business through Good Times and Bad
CEO Speak Series
Packed in this uniquely innovative book is the expertise and experience of a band of highly successful entrepreneurs who piloted their companies from start-ups to multi-million dollar enterprises. ..more
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Price:
Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns
CEO Speak Series
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more
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Price:
Rs. 225.00
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The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations
CEO Speak Series
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more
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Price:
Rs. 225.00
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Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising
CEO Speak Series
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more
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Price:
Rs. 145.00
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80/20 Management
How to Improve Your Business Effectiveness by 400%
Julie-Ann Amos
Find out how you can improve your business effectiveness by 400% by applying your effort towards maximum result. ..more
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Price:
Rs. 225.00
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Rapid Business Growth
Successful CEOs Reveal the Secrets of Spotting Business Potential and Achieving Rapid Growth
CEO Speak Series
From CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur — both practical and strategic plans for achieving and sustaining rapid business growth. ..more
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Price:
Rs. 225.00
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The Art of Entrepreneurship
Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business
CEO Speak Series
Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship.
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 145.00
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The Best of Guerrilla Marketing
How to achieve conventional goals using unconventional ways
Jay Conrad Levinson
Susan Wright
Special Low-Price Edition
International Price = Rs. 660
Our Price = Rs. 145
How to achieve conventional goals using unconventional ways
"This primer should be required
reading . . . it is short, authoritative and worth its weight in gold"
—Murray
B. Low, Executive Director, Columbia Business School, USA ..more
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Price:
Rs. 225.00
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Top CEOs on Business Success
Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits
CEO Speak Series
Top CEOs reveal the secrets of effective management, market leadership and profits.
“Want to know what the real leaders are thinking about now? It’s in here.” —Carl Ledbetter, SVP & CTO, Novell, Inc. ..more
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Price:
Rs. 395.00
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Documentary Letters of Credit & Collections
A Handbook for Bankers, Exporters & Importers
Raghu Palat
“...ready-reference handbook for exporters, importers and bankers” — IBA Bulletin
This operations manual and ready-reference handbook is complete with accurate definitions, specimen forms and illustrative examples. ..more
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Price:
Rs. 280.00
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Knowledge Management from A-To-Z
Quick-Reference Guide to Principles, Concepts and Contemporary Practice
A.V. Vedpuriswar
Business from A to Z
This innovative quick-reference guide captures the essence of knowledge management in more than 225 crisp, alphabetically arranged topics. ..more
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Price:
Rs. 280.00
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A to Z of Business Strategy
Quick-Reference Guide to Principles, Concepts and Contemporary Practice
A.V. Vedpuriswar
Business from A to ZThis innovative quick-reference guide captures the essence of business strategy in more than 325 crisp, alphabetically arranged topics. ..more
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Price:
Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life
CEO Speak Series
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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How to Multiply Profits
Profit-Minded CEOs Reveal the Secrets of Multiplying Profits in Good Times and Bad
CEO Speak Series
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 225.00
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The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing
CEO Speak Series
Packed in this uniquely innovative book is the expertise and experience of top
marketing leaders from around the world.
From inside the minds of successful marketers, here are invaluable lessons
and real-life examples for all marketers. Lessons you can apply and profit from.
Real-world lessons you can’t get anywhere else. ..more
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|
Price:
Rs. 225.00
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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands
CEO Speak Series
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more
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Price:
Rs. 595.00
Special Price: Rs. 525.00
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Enterprise Risk Management
A Strategic Approach to Derisking an Enterprise
A.V. Vedpuriswar
The risks all business enterprises face — and how best to manage them, including diversification risks, technology risks, financial risks, marketing risks, legal and reputation risks, etc. ..more
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Price:
Rs. 225.00
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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success
CEO Speak Series
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more
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Price:
Rs. 190.00
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The Art of Technology Management
Top technology managers reveal the secrets of successfully using technology to drive business growth
CEO Speak Series
From inside the minds of successful CTOs from around the world, here are invaluable lessons on using and leveraging technology.
Lessons you can apply and profit from. Real-world lessons you won't find anywhere else. ..more
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|
Price:
Rs. 190.00
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The Art of Growing a Business
High-flying Achievers Reveal the Secrets of Generating Business Growth Momentum
CEO Speak Series
Packed in this uniquely innovative book is the wealth of experience and expertise of successful entrepreneurs.
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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|
Price:
Rs. 190.00
Buy Now |
The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising
CEO Speak Series
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more
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Price:
Rs. 395.00
Buy Now |
Software Product Management
Idea to Product to Marketing to Sales
Dan Condon
Special Low-Price Edition
International Price = Rs. 1,975
Our Price = Rs. 395
Keys to successful software product management
Idea to Product to Marketing to Sales
Dispensing practical, usable information for experts and novices alike, Software Product Management is an acknowledged go-to reference. ..more
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|
Price:
Rs. 495.00
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Technology Blueprints for High Performance Companies
Aligning Business Strategy & Technology
James M. Butler
Michael Krepon (Editor)
&
Chris Gagné (Editor)
High performance companies are increasingly those that get their technology foundations right. This book provides a comprehensive spectrum of proven solutions, critical to aligning technology with business objectives. Equally valuable, the book also identifies specific reasons why technology solutions sometimes don’t work out. ..more
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Price:
Rs. 595.00
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Business Innovation Lessons from Great Companies
A.V. Vedpuriswar
Highly readable and absorbing, this book shows how business model innovation allows a company to change the very rules of the game and control the key levers of an industry. It is an incisive blueprint for get-ahead companies, and executives, on the lookout for extraordinary growth opportunities. ..more
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Price:
Rs. 190.00
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The Art of Business Deal Making
Top Deal Makers Reveal the Secrets of Striking Successful Business Deals
CEO Speak Series
P.N. Chopra (Editor)
&
Prabha Chopra (Editor)
Packed in this uniquely innovative book is the expertise and experience of successful venture capitalists, business consultants and legal advisors from leading deal-making firms in the world. From inside the minds of some of the best-known deal doers, here are invaluable lessons and examples. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more
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Price:
Rs. 495.00
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The CTO Best Practices Handbook
The Indispensable Technology Management Resource
Mark D. Minevich
..more
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Price:
Rs. 125.00
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Personal PR and Making a Name for Yourself
How to stand out from a crowd
Colleen Burns Inches
Sachidananda Mohanty
Have you ever wished you could sell yourself the way advertisers promote
products?
Wouldn’t you love to say, “Hey world, here I am. I’m the best product in the
market!”
This book shows you how to use self promotion in your career, business or any
aspect of your life. ..more
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Price:
Rs. 75.00
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Corporate Cartoons
Prriya Raj
S. Guhan (Editor)
&
Samuel Paul (Editor)
"Great stuff . . . biting insight into life in the business world." —David Aaker, author of Building Strong Brands and Developing Business Strategies ..more
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Price:
Rs. 75.00
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Business Cartoons
Prriya Raj
"If you thought Dilbert was funny, wait till you read (this book) . . ." —Al Ries, author of The 22 Immutable Laws of Marketing ..more
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Price:
Rs. 145.00
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Full Frontal PR
How to set people talking about you, your business, or your product
Richard Laermer with Michael Prichinello
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more
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Price:
Rs. 395.00
Special Price: Rs. 350.00
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Strategic Management
Contemporary Concepts and Cases
Nitish Sengupta
,
J.S. Chandan
This book comprehensively covers all concepts and topics relevant to contemporary strategic management and business policy through the analysis of more than a dozen case studies, many of them Indian. ..more
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Price:
Rs. 75.00
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e-Business Essentials
10 Key Steps to E-volutionise Your Business
Bruce Durie
This quick-reference guide will save you hundreds of hours of research and shows you how to quickly add e-Business to your operations, use the Internet to globalise your operations, expand your customer base ..more
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Price:
Rs. 395.00
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Knowledge Management
An introduction to creating competitive advantage from intellectual capital
Davidson & Voss
Knowledge management offers ways that organisations can identify, activate and apply the knowledge available to them. Drawing on the authors’ extensive experience, this book identifies the secret to successful knowledge management and how to get started. ..more
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Price:
Rs. 145.00
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The Business Speaker’s Handbook
Patrick Forsyth
Ready-to-use formats and sample material, ideas and quotes for every speaking occasions. This unique book is designed to help managers to speak well and be able to prepare for it fast. ..more
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Price:
Rs. 125.00
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Getting Ahead :
Self-Check and Sharpen Your Competence
Rajiv Khurana
In this book, the author has divided up the task of self-checking your executive competence into page-sized themes — easy-to-absorb, fun-to-do. ..more
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Price:
Rs. 125.00
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People Delight :
Innovative Ideas to Motivate Your Team
Rajiv Khurana
101 high-impact and low-cost motivative ideas for rewarding and recognising good work for creating excitement and involvement, for building team spirit and sharpening team effectiveness. ..more
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Price:
Rs. 395.00
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Strategic Financial Management
Achieving Sustainable Competitive Advantage
A.V. Vedpuriswar
This book explores the contemporary concepts and trends in strategic financial management, particularly focusing on three cutting edge areas of mergers and acquisitions; financial risk management and linking financial performance with corporate strategy. ..more
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Price:
Rs. 395.00
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Marketing is Business
Insights for the 21st Century
Walter E. Vieira
India’s pioneering marketing consultant draws from his 25 years of experience to offer rich insights into the new concepts and developments, including the Internet in this book. ..more
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Price:
Rs. 495.00
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International Finance
New Challenges and Opportunities
K. Seethapathi
This book brings together a team of experts who provide an integrated view of the emerging challenges and opportunities in international finance — a cutting-edge book both for finance professionals and advanced students. ..more
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Price:
Rs. 145.00
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25 Common Sales Obstacles & How to Overcome Them
Bob Taylor
How to handle the 25 most-frequently encountered customer objections — and convert them into profitable sales. ..more
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|
Price:
Rs. 495.00
Special Price: Rs. 425.00
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Strategic Corporate Finance :
Managing Under Economic Crises
Jayanth R. Varma
,
V. Raghunathan
This book focuses on the impact of economic crises on the corporate sector and seeks to find answers to such questions through case studies of six East Asian companies located in Indonesia, Thailand, South Korea and Malaysia. ..more
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Price:
Rs. 495.00
Special Price: Rs. 425.00
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Financial Services :
Emerging Trends in New Millenium
K. Seethapathi
In this book of contemporary readings, an array of experts offers finance and business professionals the “big picture” of where financial services are headed in the new millennium. ..more
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Price:
Rs. 225.00
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Indian Laws of E-Business
What Every Business Person Needs to know
Rajesh Talwar
Internet is an exciting, vast and substantially uncharted territory for a whole range of business activities. This book offers a quick, easy-to-access overview of Indian cyberlaws to help you successfully do business online. ..more
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Price:
Rs. 495.00
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Indian Banking in Transition: Issues and Challenges
T. Ravi Kumar
A comprehensive assessment of contemporary issues and challenges which bank face in the increasingly competitive market. Expert viewpoints of top banking and finance professionals. ..more
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|
Price:
Rs. 395.00
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India’s Monetary Policy in the Crucible of Reforms
The Collected Speeches of Savak
Gangadhar Darba
Gangadhar Darba
This book brings out the challenges faced in the implementation of various aspects of financial reforms. It is of compelling interest for policy makers, academics and practitioners in the financial system. ..more
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Price:
Rs. 350.00
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Business Process Benchmarking
Finding and Implementing Best Practices
Robert C. Camp
“Camp gives solid coaching on how to adopt the world’s best business practices and achieve superior performance” — American Productivity and Quality Center, USA ..more
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Price:
Rs. 235.00
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Continuous Improvement & Measurement for Total Quality
A Team-Based Approach
Dennis C. Kinlaw
This book is your key to understanding the tools and processes for improving systems, performance, and quality through continuous-improvement teams, and help your organisation reach the maximum benefits. ..more
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Price:
Rs. 190.00
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Analyzing Sales Promotion
How to profit from the power of promotion marketing
John C. Totten
,
Martin P. Block
Landmark book packed with lessons from real-life sales promotion examples to give marketing managers the “big picture” of successful sales promotion strategies, tools and techniques. ..more
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Price:
Rs. 280.00
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Direct Marketing Strategies and Tactics
Unleash the Power of Direct Marketing for Bigger Profits
Herschell Gordon Lewis
The unbeatable value of this book is that it covers every facet of direct marketing and direct response clearly and precisely for bigger profits, without using a lot of technical jargon. ..more
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Price:
Rs. 170.00
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Market Segmentation
Art Weinstein
This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. Recognizing your need for a practical approach to segmentation, a systematic framework is provided. ..more
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Price:
Rs. 145.00
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Business to Business Marketing
Creating & Implementing a Successful Program
Philip G. Duffy
A.F.C. Da Silva
An easy-to-read book that shows the B to B manager how to put expert theory into practice. It offers solutions to the challenges B to B marketer face every day. ..more
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Price:
Rs. 90.00
Buy Now |
Step by Step Guide to a Winning Marketing Strategy
Geraldine Larkin
“Great for those who have to market on a shoe-string.” —Venture Management Institute, USA
In this book an international expert shows you how to fashion a successful marketing strategy for your company. ..more
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