Keys to successful software product management — ideas for innovation and costly mistakes to avoid
Software Product Management decodes the software product management process
with an emphasis on coordinating the needs of all stakeholders ranging from
engineering, sales, and product support to technical writing and marketing.
Based on real-world experience in managing the development of enterprise
software, this book details how a team can work together smoothly to achieve
their goal of developing and marketing a superior product on time.
Software Product Management is a book of ideas and wisdom that guides
managers to develop the software framework appropriate for their organization
and company goals, understand the tradeoffs, and make the right decision. The
book also addresses the challenges of product management in a period of
increased commoditization of software technology products. By providing a
historical context for the evolution of today’s software marketplace, it
presents ideas for prospering in a rapidly changing environment.
practical, usable information for experts and novices alike, Software Product
Management is an acknowledged go-to reference for every IT product manager,
programmer, CTO, and entrepreneur and anyone interested personally or
professionally in software.
Idea to Product
to Marketing to Sales:
Software Product Types
Evaluating ROI: From Software
Stakeholders in Direct Sales
Deliverables of a Software Product
Process Oriented Versus Market
Technical Solutions for
Business Development and
Practical Pointers & Management
Implications for Success and
Failure in Software Product Management