In simple terms, strategy means both having a vision about what the company wants to become in future and also putting in place a plan, with definite milestones, of getting there. Formulating an appropriate strategy is thus crucial for any business to survive, grow and prosper in the long term. This innovative quick-reference guide captures the essence of business strategy in more than 325 crisp, alphabetically arranged topics spanning:

Here then is essential, cutting-edge knowledge on business strategy suitable for professional managers, academicians and students of management. And the quick-reference alphabetical arrangement means you can access any topic that you want instantly.

A. V. Vedpuriswar (b. 1963) is currently Dean, ICFAI Knowledge Centre, an affiliate of the Institute of Chartered Financial Analysts of India, Hyderabad. A BTech (Hons) in Chemical Engineering from IIT Kharagpur (Class of 1985), a PGDM from IIM Calcutta (Class of 1991), and CFA (Class of 1996) from ICFAI, Vedpuriswar combines nine years of industry with eight years now spent in the academia.

Vedpuriswar’s areas of interest include globalization, risk management, knowledge management, and innovation. His articles have appeared in The Hindu, The Hindu Business Line, The Economic Times, Indian Management and Smart Manager. Vedpuriswar has written and edited more than 200 cases in various areas of management, many of which are being used in leading business schools in Asia, USA and Europe. Vedpuriswar’s earlier books, The Global CEO, Enterprise Risk Management and an edited book, Strategic Financial Management have also been published by Vision Books.

Vedpuriswar’s is a remarkable writing talent. He writes superbly and is at ease with tackling subjects that are wide and vast, effortlessly moving from the big picture to the key detail.

His trilogy of books on business strategy, The Global CEO, Enterprise Risk Management and now Business Innovation Lessons from Great Companies, together form a strategy tour de force, underlying his undoubted talent as a business writer of global stature.