A to Z of Business Strategy Quick-Reference Guide to Principles, Concepts and Contemporary Practice
A.V. VedpuriswarVision Books : A to Z of Business Strategy : A.V. Vedpuriswar : Book (ISBN: 8170947111) Pages: 256 Price: Rs. 280 Format: pb
ISBN13/10: / 8170947111 Availability: Yes Published in 2008
Strategy is at the very core of business success in today's highly
complex and competitive environment.
In simple terms, strategy means both having a vision about what
wants to become in future and also putting in place a plan, with definite
milestones, of getting there. Formulating an appropriate strategy is thus
crucial for any business to survive, grow and prosper in the long term. This
innovative quick-reference guide captures the essence of business strategy in
more than 325 crisp, alphabetically arranged topics spanning:
Principles of strategic
Key concepts and applications
Which strategy works best - and when
Insights on strategy of global thought leaders
Contemporary global best practices from
Explanation of key terminology.
A detailed introduction describes both the evolution and recent
trends in business strategy, and an extensive bibliography guides you to other authoritative books and resources on the subject.
Here then is essential, cutting-edge knowledge on business strategy
suitable for professional managers, academicians and students of management. And the quick-reference alphabetical arrangement
means you can access any topic that you want instantly.
A. V. Vedpuriswar (b. 1963) is currently Dean, ICFAI Knowledge Centre, an
affiliate of the Institute of Chartered Financial Analysts of India, Hyderabad.
A BTech (Hons) in Chemical Engineering from IIT Kharagpur (Class of 1985), a
PGDM from IIM Calcutta (Class of 1991), and CFA (Class of 1996) from ICFAI,
Vedpuriswar combines nine years of industry with eight years now spent in the
Vedpuriswar’s areas of interest include globalization, risk management,
knowledge management, and innovation. His articles have appeared in The
Hindu, The Hindu Business Line, The Economic Times, Indian Management and Smart
Manager. Vedpuriswar has written and edited more than 200 cases in various
areas of management, many of which are being used in leading business schools in
Asia, USA and Europe. Vedpuriswar’s earlier books, The Global CEO, Enterprise
Risk Management and an edited book, Strategic Financial Management
have also been published by Vision Books.
Vedpuriswar’s is a remarkable writing talent. He writes superbly and is at
ease with tackling subjects that are wide and vast, effortlessly moving from the
big picture to the key detail.
His trilogy of books on business strategy, The Global CEO, Enterprise Risk
Management and now Business Innovation Lessons from Great Companies, together
form a strategy tour de force, underlying his undoubted talent as a business
writer of global stature.