"Real world advice from real experts"
This internationally acclaimed series provides real world
lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of
the world’s most respected companies. Each chapter is a future-oriented look at
the most important issues for success. Every contributor has been carefully
chosen for his or her proven business expertise in order to give readers actual
insights from the thoughts, perspectives, and techniques of accomplished
professionals worldwide. Because so few books or other publications are actually
written by executives in industry, this series presents an unprecedented look at
contemporary issues never before available.
"What C-Level executives read to keep their edge and make pivotal business
decisions. Timeless classics for indispensable knowledge." Richard Costello,
Marketing Communications, General Electric
"Want to know what the real leaders are thinking about now?
It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.
"Unique insights into the way the experts think and the
lessons they’ve learned from experience." MT Rainey, Co-CEO, Young &
Rubicam/Rainey Kelly Campbell Roalfe
"A valuable probe into the thought, perspectives, and
techniques of accomplished professionals. By taking a 50,000 foot view, the
authors place their endeavours in a context rarely gleaned from text books or
treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest
"A great way to see across the changing marketing landscape
at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas
"True insight from the doers in the industry, as opposed to
the critics on the sideline." Steve Hanson, CEO, On Semiconductor
"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK
"Become an expert yourself by learning from experts" John
Ferver, Co-Founder, Advertising.com
"An insightful read for those who want to gain insight . . .
lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan,
Russo Communications
"A tremendous treasure trove of knowledge . . . perfect for
the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and
Amberg Communications
"Real advice from real experts that improves your performance
immediately" Dan Woods, CTO, Capital Thinking
"Easy, insightful reading that can’t be found anywhere else"
Dominick Esposito, Vice – Chairman, BBO Selidman (???)
"A rare peek behind the curtains and the minds of the
industry’s best" – Brandon Baum, Palmer, Cooley, Godward
"Captures the essence, the deep-down thinking processes of
people who make things happen" Martin Cooper, CEO, Arraymann
"A wealth of real world experience from the acknowledged industry leaders you
can use in your own business" Satish Gupta, CEO, Cradle Technologies
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