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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success
CEO Speak Series The Art of Retail : CEO Speak Series : Vision Books : Book (ISBN: 8170945844)
Pages: 160
Price: Rs. 225
Format: Paperback
ISBN13/10: 9788170945840 / 8170945844
Availability: Yes
Latest Print in 2007
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Top retailers reveal the secrets of retailing success

Packed in this uniquely innovative book is the wealth of expertise and experience of Chairmen, Presidents and CEOs representing some of the world’s leading retailers. These industry leaders reveal their lifetimes of insights and market-proven ideas on conceptualizing, differentiating and managing a successful and profitable retail business.

  • How to track changing customer preferences

  • Establishing customer relationships; Customer services as an art form

  • Convenience retailing and retailer initiative

  • Differentiating yourself from the other good

  • Finding and training the right people

  • Financial management secret for retailing success

  • Managing your franchises

  • The vital importance of location; how to overcome locational disadvantages

  • Online retailing — the 10 elements of success

  • Characteristics of successful retail products.

From inside the minds of some of the world’s top retail visionaries, here are invaluable retailing lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks.



Reviews

"A must read for anyone in the industry."  —Dr. Chuck Lucier, Chief Growth Officer, —Booz-Allen & Hamilton

"Unlike any other business book."  —Bruce Keller, Partner, Debevoise & Plimpton

"An incredible resource of information to help you develop outside-the-box (thinking) . . . "  —Rich Jernstedt, CEO, Golin/Harris International


CEO Speak Series

"Real world advice from real experts"

This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world’s most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributor has been carefully chosen for his or her proven business expertise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide. Because so few books or other publications are actually written by executives in industry, this series presents an unprecedented look at contemporary issues never before available.

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." Richard Costello, Marketing Communications, General Electric

"Want to know what the real leaders are thinking about now? It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.

"Unique insights into the way the experts think and the lessons they’ve learned from experience." MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

"A valuable probe into the thought, perspectives, and techniques of accomplished professionals. By taking a 50,000 foot view, the authors place their endeavours in a context rarely gleaned from text books or treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest

"A great way to see across the changing marketing landscape at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas

"True insight from the doers in the industry, as opposed to the critics on the sideline." Steve Hanson, CEO, On Semiconductor

"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK

"Become an expert yourself by learning from experts" John Ferver, Co-Founder, Advertising.com

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan, Russo Communications

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and Amberg Communications

"Real advice from real experts that improves your performance immediately" Dan Woods, CTO, Capital Thinking

"Easy, insightful reading that can’t be found anywhere else" Dominick Esposito, Vice – Chairman, BBO Selidman (???)

"A rare peek behind the curtains and the minds of the industry’s best" – Brandon Baum, Palmer, Cooley, Godward

"Captures the essence, the deep-down thinking processes of people who make things happen" Martin Cooper, CEO, Arraymann

"A wealth of real world experience from the acknowledged industry leaders you can use in your own business" Satish Gupta, CEO, Cradle Technologies


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