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The Art of Entrepreneurship
Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business
CEO Speak Series The Art of Entrepreneurship : CEO Speak Series : Vision Books : Book (ISBN: 8170946565)
Pages: 152
Price: Rs. 225
Format: Paperback
ISBN13/10: 9788170946564 / 8170946565
Availability: Yes
Latest Print in 2008
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Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business 

Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship. These business consultants from some of the world’s leading Business Schools reveal both the fundamental rules and make-or-break issues facing any entrepreneur in conceptualizing and launching a successful business:

  • How to generate credible and feasible business ideas

  • How to assess a business opportunity

  • How to assess the competition

  • How to assess the capabilities of your business

  • How to assess risk

  • How to identify and exploit competitive advantage

  • How to secure and manage your finances effectively

  • How to adapt from experience as you go along

  • Key concepts of entrepreneurship and characteristics of successful businesses.

From inside the minds of top experts and business consultants, here are invaluable lessons on all key facets of entrepreneurship. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else.


“Learn from the experts, become an expert in record time”  —Jennifer Openshaw, Founder, Women’s Financial Network

“Great information for both novices and experts”  —Patrick Ennis, Partner, Arch Ventures Partners

“So many good minds speaking on a complex topic”  —Scott Bradner

CEO Speak Series

"Real world advice from real experts"

This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world’s most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributor has been carefully chosen for his or her proven business expertise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide. Because so few books or other publications are actually written by executives in industry, this series presents an unprecedented look at contemporary issues never before available.

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." Richard Costello, Marketing Communications, General Electric

"Want to know what the real leaders are thinking about now? It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.

"Unique insights into the way the experts think and the lessons they’ve learned from experience." MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

"A valuable probe into the thought, perspectives, and techniques of accomplished professionals. By taking a 50,000 foot view, the authors place their endeavours in a context rarely gleaned from text books or treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest

"A great way to see across the changing marketing landscape at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas

"True insight from the doers in the industry, as opposed to the critics on the sideline." Steve Hanson, CEO, On Semiconductor

"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK

"Become an expert yourself by learning from experts" John Ferver, Co-Founder, Advertising.com

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan, Russo Communications

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and Amberg Communications

"Real advice from real experts that improves your performance immediately" Dan Woods, CTO, Capital Thinking

"Easy, insightful reading that can’t be found anywhere else" Dominick Esposito, Vice – Chairman, BBO Selidman (???)

"A rare peek behind the curtains and the minds of the industry’s best" – Brandon Baum, Palmer, Cooley, Godward

"Captures the essence, the deep-down thinking processes of people who make things happen" Martin Cooper, CEO, Arraymann

"A wealth of real world experience from the acknowledged industry leaders you can use in your own business" Satish Gupta, CEO, Cradle Technologies

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