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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands
CEO Speak Series The Art of Building a Brand : CEO Speak Series : Vision Books : Book (ISBN: 8170945879)
Pages: 160
Price: Rs. 225
Format: Paperback
ISBN13/10: 9788170945871 / 8170945879
Availability: Yes
Latest Print in 2008
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Leading marketers reveal the secrets of building successful brands

Packed in this uniquely innovative book is the wealth of branding experience and expertise of a star cast of marketers representing some leading marketing companies from around the world.

These marketing luminaries reveal the secrets behind successful branding — from the earliest stages of establishing a brand to keeping the name fresh and launching it internationally:

  • What it takes to build a brand today

  • The brand positioning idea

  • Importance of innovation and differentiation

  • Brand drivers and motivators

  • How storytelling builds brands

  • High-value branding in business-to-business markets

  • New tools for brand building

  • Public relations: tomorrow’s dominant brand building discipline

  • How future brands will be built

  • How to build enduring brands.

From inside the minds of some of the world’s top brand-building visionaries, here are invaluable brand building lessons for every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. Real-world lessons on branding that you can’t get anywhere else.


"An incredible resource of information to help you develop outside-the-box (thinking) . . ."  —Rich Jernstedt, CEO, Golin/Harris International

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran"  —Thomas L. Amberg, CEO, Cushman Amberg Communications

"Unique insights into the way the experts think and the lessons they've learned from experience.  —MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

CEO Speak Series

"Real world advice from real experts"

This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world’s most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributor has been carefully chosen for his or her proven business expertise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide. Because so few books or other publications are actually written by executives in industry, this series presents an unprecedented look at contemporary issues never before available.

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." Richard Costello, Marketing Communications, General Electric

"Want to know what the real leaders are thinking about now? It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.

"Unique insights into the way the experts think and the lessons they’ve learned from experience." MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

"A valuable probe into the thought, perspectives, and techniques of accomplished professionals. By taking a 50,000 foot view, the authors place their endeavours in a context rarely gleaned from text books or treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest

"A great way to see across the changing marketing landscape at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas

"True insight from the doers in the industry, as opposed to the critics on the sideline." Steve Hanson, CEO, On Semiconductor

"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK

"Become an expert yourself by learning from experts" John Ferver, Co-Founder, Advertising.com

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan, Russo Communications

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and Amberg Communications

"Real advice from real experts that improves your performance immediately" Dan Woods, CTO, Capital Thinking

"Easy, insightful reading that can’t be found anywhere else" Dominick Esposito, Vice – Chairman, BBO Selidman (???)

"A rare peek behind the curtains and the minds of the industry’s best" – Brandon Baum, Palmer, Cooley, Godward

"Captures the essence, the deep-down thinking processes of people who make things happen" Martin Cooper, CEO, Arraymann

"A wealth of real world experience from the acknowledged industry leaders you can use in your own business" Satish Gupta, CEO, Cradle Technologies

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