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Market Segmentation
Art Weinstein Market Segmentation : Art Weinstein : Vision Books : Book (ISBN: 8170941628)
Pages: 294
Price: Rs. 170
Format: Paperback
ISBN13/10: / 8170941628
Availability: Yes
Published in 1994
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State-of-the-art segmentation techniques and strategies that successful companies use to win in today's markets. Whether producing consumer or industrial products, smart companies realise their products can't be all things to all people. Which is why they use market segmentation or niche marketing to win market shares and increase profits. This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. While most marketers acknowledge the value of market segmentation few companies use this marketing tool to its full potential because they don't quite know how. This book offers a practical and systematic framework for introducing and improving market segmentation techniques and strategies in your company. It is organized into four major parts for clarity and easy comprehension:

  • Segmentation Planning

  • Segmentation Strategies

  • How to Segment Markets

  • Segmentation Case Studies

To demonstrate various niche marketing techniques, author Art Weinstein uses actual case studies, accompanied by his own authoritative insights.



Reviews

“Discusses demographics, psychographics, and other market segmentation strategies and techniques and their application to marketing and product planning”  —Marketing News, USA


Art Weinstein

Art Weinstein, Ph.D. is Associate Professor of Marketing at Nova University in Fort Lauderdale, Florida. Dr. Weinstein was a Senior Marketing Research Representative for the A.C. Nielsen Company and a founding partner in a south Florida-based marketing consulting firm, Pro-Mark Services. He has been published in American Demographics, the Journal of Global Marketing and Marketing News.



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