Internet now plays a critical role in the marketing and advertising of almost everything. And search engine marketing and pay per click (PPC) advertising are at the very heart of Internet marketing.

PPC is an innovative Internet technique which ensures both that your ads are targeted to your potential customers and that you pay only when someone actually clicks open and sees them. These two factors have the power to dramatically reduce your adverising costs and give you the biggest bang for your marketing buck. Properly handled, PPC is thus a marketer's dream come true!

The proven methods and important secrets that this book reveals will help you get started with search engine marketing and PPC in a matter of hours:

• Understanding the unmatched benefits of Internet marketing and advertising

• How to develop a successful Internet marketing strategy

• Techniques and tricks of successful search engine optimization (SEO)

• How to dramatically increase traffic to your Web site

• How to choose proven, powerful keywords and phrases for your PPC ads and SEO

• How to benefit from Google™ Adwords advertising and Google™ AdSense

• How to increase sales and profits through affiliate marketing

• How to increase sales and profits with an eBay store front

• PLUS: Secrets and ideas from successful PPC and SEO marketing experts, including actual examples and case studies.

Companies big and small all over the world are using search engine marketing and PPC advertising because they work. This book offers you proven strategies and hundreds of tips for using these successful new methods of Internet marketing to increase your sales and profits.

Bruce C. Brown is the best selling author of How to Use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).