RAHUL S. VERGHESE is a
graduate of the Indian Institute of
Management at Ahmedabad, India's premier
business school. He worked for 25 years
with Unilever, Nestlé, a garment
company, and Motorola in varied
national,
regional, and global marketing as well
as business management roles. He then
switched gears to start a venture to
build running into a marketing platform,
to
enable brands, organizations, and
individuals to unleash their potential.
Rahul loves adventure. He
started trekking and rock climbing
while in school, mountaineering while
attending St Stephen’s College, river
rafting in his late twenties, and skiing
and running when he hit his 40s. He ran
and walked on his newly bought treadmill
for six months during his first
encounter with the cold Chicago winter,
and exulted when he ran five kilometres
without stopping. Two months later he
signed up for the Chicago Marathon — and
completed it. A year later he improved
his time in the marathon — and got
bitten
by the running bug. He has now run over
51 marathons in 6 continents. A key goal
of his business venture is to inspire
200 million people into enjoying
running.
Rahul has shaken hands
with world champion athletes, spoken to
leading doctors, read several medical
reports, run with thousands of amateur
runners like himself in marathons across
the world, chatting and clicking
photographs along the way. Being an
accidental runner, he has learnt a lot
about
the “how to”, and now increasingly,
about the “why” of running, from several
people across the world who have run in
the over 200 runs his company has
organised across India, and from those
who visit his company’s website —
www.runningandliving.com.
His company Running And
Living Infotainment, is focused on being
a 360 degree marketing platform (online/
offline/ relationship builds / social
media and community connects) for
companies and brands, and organizes
5-kilometre to ultra marathon runs in
more than 10 states of India, helps
social
causes, holds informative sessions, and
mobilizes networking opportunities at
these runs. The company also does
sessions with leadership teams on the
impact
of running on business and how it can be
measured.
The beginnings of Rahul’s
journey as a runner entrepreneur have
been featured in a cover story of The
Week, a leading Indian magazine, a
radio interview by Media Corp 938, a
Singaporean Radio channel; 6 bridges, an
internet-based site for Indian
professionals; and NDTV, a leading
Indian TV news
channel, among others.