This is a practical and uncomplicated workbook which will help you fashion a real-life marketing plan on the pages specially provided for this purpose. Go ahead. Add a terrific punch to your company's marketing strategy:

• How to analyse the economic and technological environment of your company and its products.

• How to sharply define your target customers and markets

• How to undertake practical, result-oriented market research

• How to defeat your competitors by evaluating their strengths and weaknesses

• How to highlight the special features of your products

• Successful pricing, distribution and packaging tactics.

Dr. Geraldine Larkin is Manager of the Emerging Businesses Department at Deloitte & Touch in Ann Arbor, Michigan where she provides marketing and strategic planning services to hundreds of entrepreneurial companies. She formerly directed the Michigan Department of Commerce’s Office for New Enterprise Services, working with high technology companies throughout Michigan on marketing, business and financial planning, and is the co-founder of the Michigan Women’s Foundation. In 1980, Dr. Larkin joined the C.S. Mott Foundation as a program officer for economic development. Dr. Larkin received her B.S. from Barnard College and holds a Ph.D. in policy analysis from Portland States University in Oregon.