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Changing the rules of the game is what makes a business great
typically focus on product and process innovations for gaining a competitive
edge. While such innovations are clearly very important sources of value
creation, the impact of business model innovation is of a far higher order
altogether — it’s strategic in nature.
The essence of business model innovation
is finding a better and more profitable way of creating value for customers. In
a world where strategies can easily be imitated and competition emerge from
seemingly nowhere, business model innovation is becoming crucially important.
book, Vedpuriswar explains both the innards and process of business model
innovation and highlights its impact using dozens of stories of great companies,
including Dell, Wal-Mart, Starbucks, Southwest Airlines, Gujarat Ambuja, HDFC,
Ranbaxy and others which have created new ways of doing business that
competitors find difficult to replicate. Not only do such companies stand
uniquely apart in a crowd, they have also clocked enviable financial
the author weaves together innovation insights of the contemporary gurus of
business strategy, including Peter Drucker, Michael Porter, Gary Hamel, Adrian
Slywotzsky and Clayton Christensen to highlight key lessons.
How to innovate a new business model
new, untapped or neglected customer segments
new or currently neglected customer needs and priorities
value by moving downstream
through strategic outsourcing
disruptive technologies to leapfrog established players.
readable and absorbing, this book shows how business model innovation allows a
company to change the very rules of the game and control the key levers of an
industry. It is an incisive blueprint for get-ahead companies, senior
executives, board members, consultants and investors on the lookout for
extraordinary growth opportunities.