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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life
CEO Speak Series Profitable Customer Relationships : CEO Speak Series : Vision Books : Book (ISBN: 8170946247)
Pages: 168
Price: Rs. 225
Format: Paperback
ISBN13/10: 9788170946243 / 8170946247
Availability: Yes
Latest Print in 2008
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Top CRM experts reveal the secrets of creating  customers for life.

Packed in this uniquely innovative book is the wealth of extraordinary experience  and expertise of Presidents and CEOs of successful customer relationship  management (CRM) companies. These business leaders reveal the secrets  which help a company acquire and retain profitable customers for life:

  • How to create an emotive attachment with your customers

  • Proven ways of acquiring new customers

  • How to make every customer a repeat customer

  • Delivering quality customer service

  • How to identify profitable customers

  • How to make your organization customer-centric

  • Impact of new technologies on managing customer relationships

  • Developing a passion for customer loyalty — moving beyond  customer satisfaction

  • Forget the technology — the magic is in the information

  • The key to profitable customer relationships — thinking long term

From inside the minds of leading CEOs, here are authoritative and invaluable  solutions for building long term and profitable relationships with your customers.  Lessons not only for CRM practitioners but equally for every marketing and sales  professional interested in acquiring and retaining customers. Lessons you can  apply and profit from. Real-world lessons you can’t get anywhere else.


“A wealth of real world experience from the acknowledged industry leaders you can use in your own business.”  —Doug Cavit, CTO, McAfee.com

“An unprecedented collection of best practices and insight . . . ”  —Mike Toma, CTO, eLabor

“A snapshot of everything you need to know about the industry/ profession.”  —Jack Guedj, President, Tvia

CEO Speak Series

"Real world advice from real experts"

This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world’s most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributor has been carefully chosen for his or her proven business expertise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide. Because so few books or other publications are actually written by executives in industry, this series presents an unprecedented look at contemporary issues never before available.

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." Richard Costello, Marketing Communications, General Electric

"Want to know what the real leaders are thinking about now? It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.

"Unique insights into the way the experts think and the lessons they’ve learned from experience." MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

"A valuable probe into the thought, perspectives, and techniques of accomplished professionals. By taking a 50,000 foot view, the authors place their endeavours in a context rarely gleaned from text books or treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest

"A great way to see across the changing marketing landscape at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas

"True insight from the doers in the industry, as opposed to the critics on the sideline." Steve Hanson, CEO, On Semiconductor

"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK

"Become an expert yourself by learning from experts" John Ferver, Co-Founder, Advertising.com

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan, Russo Communications

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and Amberg Communications

"Real advice from real experts that improves your performance immediately" Dan Woods, CTO, Capital Thinking

"Easy, insightful reading that can’t be found anywhere else" Dominick Esposito, Vice – Chairman, BBO Selidman (???)

"A rare peek behind the curtains and the minds of the industry’s best" – Brandon Baum, Palmer, Cooley, Godward

"Captures the essence, the deep-down thinking processes of people who make things happen" Martin Cooper, CEO, Arraymann

"A wealth of real world experience from the acknowledged industry leaders you can use in your own business" Satish Gupta, CEO, Cradle Technologies

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