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    You are in Home Subject Categories Business and Management Great Value Editions of International Bestsellers
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  Great Value Editions of International Bestsellers  

 Price: Rs. 495.00
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Creating Risk Capital
A Royalty Fund Solution to the Ownership and Financing of Enterprise

Ian Whalley
 
This book proposes an innovative solution to creating risk capital for business enterprises that should suit both enterprises and investors alike. It shows how the dual functions of equity — risk capital and ownership capital — can be separated. ..more


 Price: Rs. 395.00
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The Good, the Bad, and Your Business
Choosing Right When Ethical Dilemmas Pull You Apart

Jeffrey L. Seglin
 
Why choosing the right thing to do is the right thing to do in business.

"It's flat out superb" Nancy K. Austin, coauthor, A Passion for Execellence ..more


 Price: Rs. 395.00
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Web-Based Business
How to Open and Operate a Financially Successful Web-Based Business

Beth Williams
 
How to open and operate a financially successful Web-based business — proven strategies and real-life examples. ..more


 Price: Rs. 190.00
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How to Improve Your Negotiation Skills
Dennis A. Hawver
 
In this book, the author shows some new techniques based on a 5-year global study of more than 500 successful business negotiators for developing negotiation skills — and when to use them. ..more


 Price: Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing

Bruce C. Brown
 
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more


 Price: Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed

Bruce C. Brown
 
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more


 Price: Rs. 750.00
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Risk Pricing
New Approaches to De-Risking Financial Products

Dr Dimitris N. Chorafas
 
"A new paradigm in risk management" . . . accurate and dependable methods of measuring and managing risk through a correct pricing of various financial products. ..more


 Price: Rs. 395.00
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Speaking Globally
Effective Presentations Across International and Cultural Boundaries

Elizabeth Urech
 
Every manager's guide to international business speaking success, plus business protocol for 50 countries.

"This book is a real winner ... packed with practical tips" —John Naisbitt ..more


 Price: Rs. 295.00
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The Manager's Question & Answer Book
190 Important Questions — with Practical Answers to Make You a Better Manager

Florence M. Stone
 
Practical, actionable answers to the recurring challenges every manager faces ..more


 Price: Rs. 225.00
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From Start-Up to Multi-Million!
Successful Entrepreneurs Reveal How to Grow a Business through Good Times and Bad

CEO Speak Series
 
Packed in this uniquely innovative book is the expertise and experience of a band of highly successful entrepreneurs who piloted their companies from start-ups to multi-million dollar enterprises. ..more


 Price: Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns

CEO Speak Series
 
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more


 Price: Rs. 225.00
 Buy Now
The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations

CEO Speak Series
 
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more


 Price: Rs. 225.00
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Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising

CEO Speak Series
 
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more


 Price: Rs. 145.00
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80/20 Management
How to Improve Your Business Effectiveness by 400%

Julie-Ann Amos
 
Find out how you can improve your business effectiveness by 400% by applying your effort towards maximum result. ..more


 Price: Rs. 225.00
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Rapid Business Growth
Successful CEOs Reveal the Secrets of Spotting Business Potential and Achieving Rapid Growth

CEO Speak Series
 
From CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur — both practical and strategic plans for achieving and sustaining rapid business growth. ..more


 Price: Rs. 225.00
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The Art of Entrepreneurship
Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business

CEO Speak Series
 
Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship.

Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 145.00
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The Best of Guerrilla Marketing
How to achieve conventional goals using unconventional ways

Jay Conrad Levinson
Susan Wright
 
Special Low-Price Edition
International Price    =    Rs. 660
Our Price                 =    Rs. 145

How to achieve conventional goals using unconventional ways
"This primer should be required reading . . . it is short, authoritative and worth its weight in gold" —Murray B. Low, Executive Director, Columbia Business School, USA ..more


 Price: Rs. 225.00
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Top CEOs on Business Success
Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits

CEO Speak Series
 
Top CEOs reveal the secrets of effective management, market leadership and profits.
“Want to know what the real leaders are thinking about now? It’s in here.”Carl Ledbetter, SVP & CTO, Novell, Inc. ..more


 Price: Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life

CEO Speak Series
 
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
 Buy Now
How to Multiply Profits
Profit-Minded CEOs Reveal the Secrets of Multiplying Profits in Good Times and Bad

CEO Speak Series
 
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
 Buy Now
The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing

CEO Speak Series
 

Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world.

From inside the minds of successful marketers, here are invaluable lessons and real-life examples for all marketers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more



 Price: Rs. 225.00
 Buy Now
The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands

CEO Speak Series
 
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more


 Price: Rs. 225.00
 Buy Now
The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success

CEO Speak Series
 
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more


 Price: Rs. 190.00
 Buy Now
The Art of Technology Management
Top technology managers reveal the secrets of successfully using technology to drive business growth

CEO Speak Series
 
From inside the minds of successful CTOs from around the world, here are invaluable lessons on using and leveraging technology.

Lessons you can apply and profit from. Real-world lessons you won't find anywhere else. ..more


 Price: Rs. 190.00
 Buy Now
10 Technologies Every Executive Needs to Know
Dermot McCormack , Fergal O’Byrne
 
The authors have a big agenda – to empower every business executive with a strategic fix on 10 future-shaping technologies and how they will impact business and their own effectiveness. Techies will also gain from the big-picture approach of this book. ..more


 Price: Rs. 190.00
 Buy Now
The Art of Growing a Business
High-flying Achievers Reveal the Secrets of Generating Business Growth Momentum

CEO Speak Series
 
Packed in this uniquely innovative book is the wealth of experience and expertise of successful entrepreneurs.

Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 190.00
 Buy Now
The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising

CEO Speak Series
 
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more


 Price: Rs. 395.00
 Buy Now
Software Product Management
Idea to Product to Marketing to Sales

Dan Condon
 
Special Low-Price Edition
International Price    =    Rs. 1,975
Our Price                 =    Rs. 395

Keys to successful software product management
Idea to Product to Marketing to Sales
Dispensing practical, usable information for experts and novices alike, Software Product Management is an acknowledged go-to reference. ..more


 Price: Rs. 495.00
 Buy Now
Technology Blueprints for High Performance Companies
Aligning Business Strategy & Technology

James M. Butler
Michael Krepon (Editor) & Chris Gagné (Editor)
 
High performance companies are increasingly those that get their technology foundations right. This book provides a comprehensive spectrum of proven solutions, critical to aligning technology with business objectives. Equally valuable, the book also identifies specific reasons why technology solutions sometimes don’t work out. ..more


 Price: Rs. 190.00
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The Art of Business Deal Making
Top Deal Makers Reveal the Secrets of Striking Successful Business Deals

CEO Speak Series
P.N. Chopra (Editor) & Prabha Chopra (Editor)
 

Packed in this uniquely innovative book is the expertise and experience of successful venture capitalists, business consultants and legal advisors from leading deal-making firms in the world.

From inside the minds of some of the best-known deal doers, here are invaluable lessons and examples. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more



 Price: Rs. 495.00
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The CTO Best Practices Handbook
The Indispensable Technology Management Resource

Mark D. Minevich
 
 ..more


 Price: Rs. 125.00
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Personal PR and Making a Name for Yourself
How to stand out from a crowd

Colleen Burns Inches
Sachidananda Mohanty
 

Have you ever wished you could sell yourself the way advertisers promote products?

Wouldn’t you love to say, “Hey world, here I am. I’m the best product in the market!”

This book shows you how to use self promotion in your career, business or any aspect of your life.

 ..more


 Price: Rs. 145.00
 Buy Now
Full Frontal PR
How to set people talking about you, your business, or your product

Richard Laermer with Michael Prichinello
 
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more


 Price: Rs. 75.00
 Buy Now
e-Business Essentials
10 Key Steps to E-volutionise Your Business

Bruce Durie
 
This quick-reference guide will save you hundreds of hours of research and shows you how to quickly add e-Business to your operations, use the Internet to globalise your operations, expand your customer base ..more


 Price: Rs. 395.00
 Buy Now
Knowledge Management
An introduction to creating competitive advantage from intellectual capital

Davidson & Voss
 
Knowledge management offers ways that organisations can identify, activate and apply the knowledge available to them. Drawing on the authors’ extensive experience, this book identifies the secret to successful knowledge management and how to get started. ..more


 Price: Rs. 145.00
 Buy Now
The Business Speaker’s Handbook
Patrick Forsyth
 
Ready-to-use formats and sample material, ideas and quotes for every speaking occasions. This unique book is designed to help managers to speak well and be able to prepare for it fast. ..more


 Price: Rs. 145.00
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25 Common Sales Obstacles & How to Overcome Them
Bob Taylor
 
How to handle the 25 most-frequently encountered customer objections — and convert them into profitable sales. ..more


 Price: Rs. 125.00
 Buy Now
Delegation:
The Secret of Executive Excellence

Auren Uris
 
Delegation is the secret weapon of successful executives. This internationally bestselling book describes:

6 steps to successful delegation;
10 tasks most readily delegated; and
Real-life examples and self-rating quizzes. ..more


 Price: Rs. 350.00
 Buy Now
Business Process Benchmarking
Finding and Implementing Best Practices

Robert C. Camp
 
“Camp gives solid coaching on how to adopt the world’s best business practices and achieve superior performance” American Productivity and Quality Center, USA ..more


 Price: Rs. 235.00
 Buy Now
Continuous Improvement & Measurement for Total Quality
A Team-Based Approach

Dennis C. Kinlaw
 
This book is your key to understanding the tools and processes for improving systems, performance, and quality through continuous-improvement teams, and help your organisation reach the maximum benefits. ..more


 Price: Rs. 190.00
 Buy Now
Analyzing Sales Promotion
How to profit from the power of promotion marketing

John C. Totten , Martin P. Block
 
Landmark book packed with lessons from real-life sales promotion examples to give marketing managers the “big picture” of successful sales promotion strategies, tools and techniques. ..more


 Price: Rs. 280.00
 Buy Now
Direct Marketing Strategies and Tactics
Unleash the Power of Direct Marketing for Bigger Profits

Herschell Gordon Lewis
 
The unbeatable value of this book is that it covers every facet of direct marketing and direct response clearly and precisely for bigger profits, without using a lot of technical jargon. ..more


 Price: Rs. 170.00
 Buy Now
Multi-Channel Marketing
Maximizing Market Share with an Integrated Marketing Strategy

Kevin B. Tynan
A.V. Vedpuriswar
 
Multi-Channel Marketing provides step-by-step, practical guidelines and proven examples of how integrated marketing moves products and services while simultaneously controlling costs. ..more


 Price: Rs. 170.00
 Buy Now
Market Segmentation
Art Weinstein
 
This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. Recognizing your need for a practical approach to segmentation, a systematic framework is provided. ..more


 Price: Rs. 145.00
 Buy Now
Business to Business Marketing
Creating & Implementing a Successful Program

Philip G. Duffy
A.F.C. Da Silva
 
An easy-to-read book that shows the B to B manager how to put expert theory into practice. It offers solutions to the challenges B to B marketer face every day. ..more


 Price: Rs. 95.00
 Buy Now
How to Reduce Costs & Improve Profits
Successful Solutions for Business Owners and Managers

Harry E. Figgie
 
This book will arm you with the three basic and proven steps for achieving effective cost savings — Organization Analysis, Ratio Analysis and Work Sampling. Plus, dozens of valuable tips for cutting costs and easy-to-use analytical techniques. ..more


 Price: Rs. 90.00
 Buy Now
Step by Step Guide to a Winning Marketing Strategy
Geraldine Larkin
 
“Great for those who have to market on a shoe-string.”Venture Management Institute, USA
In this book an international expert shows you how to fashion a successful marketing strategy for your company. ..more

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