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  CEO Speak Series  

 Price: Rs. 750.00
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Risk Pricing
New Approaches to De-Risking Financial Products

Dr Dimitris N. Chorafas
 
"A new paradigm in risk management" . . . accurate and dependable methods of measuring and managing risk through a correct pricing of various financial products. ..more


 Price: Rs. 225.00
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From Start-Up to Multi-Million!
Successful Entrepreneurs Reveal How to Grow a Business through Good Times and Bad

CEO Speak Series
 
Packed in this uniquely innovative book is the expertise and experience of a band of highly successful entrepreneurs who piloted their companies from start-ups to multi-million dollar enterprises. ..more


 Price: Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns

CEO Speak Series
 
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more


 Price: Rs. 225.00
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The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations

CEO Speak Series
 
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more


 Price: Rs. 225.00
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Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising

CEO Speak Series
 
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more


 Price: Rs. 225.00
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Rapid Business Growth
Successful CEOs Reveal the Secrets of Spotting Business Potential and Achieving Rapid Growth

CEO Speak Series
 
From CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur — both practical and strategic plans for achieving and sustaining rapid business growth. ..more


 Price: Rs. 225.00
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The Art of Entrepreneurship
Top Business Consultants Reveal the Secrets of Launching and Running a Successful Business

CEO Speak Series
 
Packed in this uniquely innovative book is the wealth of experience and expertise of top international experts on entrepreneurship.

Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
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Top CEOs on Business Success
Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits

CEO Speak Series
 
Top CEOs reveal the secrets of effective management, market leadership and profits.
“Want to know what the real leaders are thinking about now? It’s in here.”Carl Ledbetter, SVP & CTO, Novell, Inc. ..more


 Price: Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life

CEO Speak Series
 
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
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How to Multiply Profits
Profit-Minded CEOs Reveal the Secrets of Multiplying Profits in Good Times and Bad

CEO Speak Series
 
Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
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The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing

CEO Speak Series
 

Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world.

From inside the minds of successful marketers, here are invaluable lessons and real-life examples for all marketers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more



 Price: Rs. 225.00
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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands

CEO Speak Series
 
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more


 Price: Rs. 225.00
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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success

CEO Speak Series
 
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more


 Price: Rs. 190.00
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The Art of Technology Management
Top technology managers reveal the secrets of successfully using technology to drive business growth

CEO Speak Series
 
From inside the minds of successful CTOs from around the world, here are invaluable lessons on using and leveraging technology.

Lessons you can apply and profit from. Real-world lessons you won't find anywhere else. ..more


 Price: Rs. 190.00
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The Art of Growing a Business
High-flying Achievers Reveal the Secrets of Generating Business Growth Momentum

CEO Speak Series
 
Packed in this uniquely innovative book is the wealth of experience and expertise of successful entrepreneurs.

Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 190.00
 Buy Now
The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising

CEO Speak Series
 
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more


 Price: Rs. 190.00
 Buy Now
The Art of Business Deal Making
Top Deal Makers Reveal the Secrets of Striking Successful Business Deals

CEO Speak Series
P.N. Chopra (Editor) & Prabha Chopra (Editor)
 

Packed in this uniquely innovative book is the expertise and experience of successful venture capitalists, business consultants and legal advisors from leading deal-making firms in the world.

From inside the minds of some of the best-known deal doers, here are invaluable lessons and examples. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


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