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  Marketing and Sales  

 Price: Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing

Bruce C. Brown
 
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more


 Price: Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed

Bruce C. Brown
 
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more


 Price: Rs. 190.00
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Marketing: Key to Business Success Today
C.N. Parkinson , M.K. Rustomji , Walter E. Vieira
 
"An excellent job of describing marketing ideas in an easy-to-understand manner"Philip Kotler.

This is a simply-written, practical book of terrific value to business executives and management students. ..more


 Price: Rs. 225.00
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Creative Marketing Communications
Top creative minds reveal the secrets of powerful marketing communication campaigns

CEO Speak Series
 
From the truly great creative minds of today, here are invaluable lessons not just for marketing communication professionals but equally for all marketing, advertising and public relations professionals and entrepreneurs. ..more


 Price: Rs. 225.00
 Buy Now
The Art of Public Relations
Top PR Practitioners Reveal the Secrets of Successful Public Relations

CEO Speak Series
 
Top PR practitioners reveal the secrets of successful public relations.
Which every company and entrepreneur, every marketing, public relations and advertising professional will profit from. ..more


 Price: Rs. 225.00
 Buy Now
Secrets of Great Advertising
Top Industry Leaders Reveal What Goes into Making Great Advertising

CEO Speak Series
 
A galaxy of global advertising industry leaders reveal what it takes to create great advertising for successful marketing and brand building. ..more


 Price: Rs. 145.00
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The Best of Guerrilla Marketing
How to achieve conventional goals using unconventional ways

Jay Conrad Levinson
Susan Wright
 
Special Low-Price Edition
International Price    =    Rs. 660
Our Price                 =    Rs. 145

How to achieve conventional goals using unconventional ways
"This primer should be required reading . . . it is short, authoritative and worth its weight in gold" —Murray B. Low, Executive Director, Columbia Business School, USA ..more


 Price: Rs. 225.00
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Profitable Customer Relationships
Top CRM Experts Reveal the Secrets of Creating Customers for Life

CEO Speak Series
 
Lessons not only for CRM practitioners but equally for every marketing and sales professional interested in acquiring and retaining customers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more


 Price: Rs. 225.00
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The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing

CEO Speak Series
 

Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world.

From inside the minds of successful marketers, here are invaluable lessons and real-life examples for all marketers. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else. ..more



 Price: Rs. 225.00
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The Art of Building a Brand
Leading Marketers Reveal the Secrets of Building Successful Brands

CEO Speak Series
 
From some of the world’s top brand-building visionaries, here are invaluable brand building lessons every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. ..more


 Price: Rs. 225.00
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The Art of Retail
Top Retailers Reveal the Secrets of Retailing Success

CEO Speak Series
 
From some of the world’s top retail visionaries, here are invaluable lessons for retailing managers, professionals and entrepreneurs to apply and profit from. Real-world lessons that you won’t find in any textbooks. ..more


 Price: Rs. 190.00
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The Art of Advertising
Top advertisers reveal the secrets of successful, creative and innovative advertising

CEO Speak Series
 
Top advertisers reveal the secrets of successful, creative and innovative advertising.
Here are invaluable advertising and marketing lessons for managers and business owners to apply and profit from. ..more


 Price: Rs. 145.00
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Full Frontal PR
How to set people talking about you, your business, or your product

Richard Laermer with Michael Prichinello
 
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more


 Price: Rs. 395.00
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Marketing is Business
Insights for the 21st Century

Walter E. Vieira
 
India’s pioneering marketing consultant draws from his 25 years of experience to offer rich insights into the new concepts and developments, including the Internet in this book. ..more


 Price: Rs. 145.00
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25 Common Sales Obstacles & How to Overcome Them
Bob Taylor
 
How to handle the 25 most-frequently encountered customer objections — and convert them into profitable sales. ..more


 Price: Rs. 190.00
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Analyzing Sales Promotion
How to profit from the power of promotion marketing

John C. Totten , Martin P. Block
 
Landmark book packed with lessons from real-life sales promotion examples to give marketing managers the “big picture” of successful sales promotion strategies, tools and techniques. ..more


 Price: Rs. 280.00
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Direct Marketing Strategies and Tactics
Unleash the Power of Direct Marketing for Bigger Profits

Herschell Gordon Lewis
 
The unbeatable value of this book is that it covers every facet of direct marketing and direct response clearly and precisely for bigger profits, without using a lot of technical jargon. ..more


 Price: Rs. 170.00
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Multi-Channel Marketing
Maximizing Market Share with an Integrated Marketing Strategy

Kevin B. Tynan
A.V. Vedpuriswar
 
Multi-Channel Marketing provides step-by-step, practical guidelines and proven examples of how integrated marketing moves products and services while simultaneously controlling costs. ..more


 Price: Rs. 170.00
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Market Segmentation
Art Weinstein
 
This book is designed to provide business practitioners with an informative, state-of-the-art guide to segmenting markets. Recognizing your need for a practical approach to segmentation, a systematic framework is provided. ..more


 Price: Rs. 145.00
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Business to Business Marketing
Creating & Implementing a Successful Program

Philip G. Duffy
A.F.C. Da Silva
 
An easy-to-read book that shows the B to B manager how to put expert theory into practice. It offers solutions to the challenges B to B marketer face every day. ..more


 Price: Rs. 90.00
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Step by Step Guide to a Winning Marketing Strategy
Geraldine Larkin
 
“Great for those who have to market on a shoe-string.”Venture Management Institute, USA
In this book an international expert shows you how to fashion a successful marketing strategy for your company. ..more

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