It is one thing to make a good product or provide efficient
service but it is critically important to market it effectively
and profitably. Truly, the knowledge of marketing has become a
vital key to success in today's world of business.
Marketing: Key to Business Success Today is a
simply-written, practical book of terrific value to business
executives and management students.
Topics covered in detail include:
In this bestselling book you are sure to find at least a
handful of great ideas — if not dozens of them — which
you can put to practical, profitable use rightaway. It contains
more down-to-earth commonsense than a whole library of learned
and weighty books on marketing.
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