Test Your Marketing IQ with 1,350 Multiple-Choice Questions

 From advertising gurus to advertising campaigns, from products to brands, and from marketing concepts to marketing practices, The Marketing Quiz Book is packed with more than a thousand intriguing and informative questions covering the full spectrum of marketing topics. This book is a must for avid quizzers, MBA wannabes and MBA whizkids, upwardly mobile and aspiring managers, and everyone interested in the endlessly fascinating world of marketing — and how it works.

• Which product was the first and the only one so far to be launched in Indian Parliament?

• Neil Armstrong wore it to the moon. Bill Clinton is comfortable in it. It even had a fashion show named after it in 1930s. What is it?

• A perfume brand from an Indian company, Gandh Sugandh, is a hit in the seemingly impregnable land of perfumes—France. What is its brand name?

• Who is the first Indian to register his name as a brand name?

• Who coined the term “marketing-mix” in the mid-1940s?

• In advertising terminology, what is “zipping”?

• What term has been coined by Bill Gates to refer to hyper-competition and the use of Net to make market places highly efficient?

• “Everyone lives by selling something”. Who said this more than a century ago?

Prof Bijay Bhujabal a management teacher, trainer and business quiz master.

Prof Bhujabal's business quiz books have won widespread appreciation from business press, management professionals, B-school grads and quiz enthusiasts.

Prof Bhujabal is popular for his innovative approach to management education. He utilizes both business quiz and the real-life business, marketing and advertising simulation games he has developed as teaching tools. He conducts and also helps B-schools to conduct business simulation games as part of B-school meets. He also conducts business quiz competitions for B-schools and corporate executives which are informative as well as entertaining.

Prof Bhujabal has taught in well-known business schools in different parts of the country. He has published a number of papers, and conducted MDPs and workshops in advertising, CRM and behavioural skills. He is a consultant to small and medium-size enterprises, advertising agencies and educational institutions. Presently, he teaches at ICFAI Business School, Dehradun, India. He resides at Dehradun with his wife Neena and son Pratyush.

He can be reached at bijay_bhujabal@rediffmail.com or bizbert_b@yahoo.co.in.