With barriers between countries rapidly collapsing, globalisation is less a choice for business and more a compulsion. In smooth, fast-paced style, The Global CEO outlines the blueprint for Indian companies wanting to go global.

The book is packed with cutting-edge ideas and lessons from numerous global companies across the world, that highlight practical dimensions of globalization. Find out:

• Does your company have global capabilities?

• Global mindset, key attributes of a global manager

• Global value chain configuration — exploiting comparative and strategic advantages

• Global strategic alliances — types and structures; how to make them work

• Global standardization, local customization — how to balance the two

• How to coordinate a worldwide network of capabilities and facilities; global coordination mechanisms

• Global marketing strategies and customer relationship management

• New opportunities of globalization created by information technology and the Internet

• Management styles and best practices of global companies

• Why globalization efforts fail.

Brief examples at the end of each chapter illustrate the different key issues involved in globalization. The second part of the book is devoted exclusively to comprehensive cases on how comapanies which are recognised global entities operate and how they got to be that way.

A. V. Vedpuriswar (b. 1963) is currently Dean, ICFAI Knowledge Centre, an affiliate of the Institute of Chartered Financial Analysts of India, Hyderabad. A BTech (Hons) in Chemical Engineering from IIT Kharagpur (Class of 1985), a PGDM from IIM Calcutta (Class of 1991), and CFA (Class of 1996) from ICFAI, Vedpuriswar combines nine years of industry with eight years now spent in the academia.

Vedpuriswar’s areas of interest include globalization, risk management, knowledge management, and innovation. His articles have appeared in The Hindu, The Hindu Business Line, The Economic Times, Indian Management and Smart Manager. Vedpuriswar has written and edited more than 200 cases in various areas of management, many of which are being used in leading business schools in Asia, USA and Europe. Vedpuriswar’s earlier books, The Global CEO, Enterprise Risk Management and an edited book, Strategic Financial Management have also been published by Vision Books.

Vedpuriswar’s is a remarkable writing talent. He writes superbly and is at ease with tackling subjects that are wide and vast, effortlessly moving from the big picture to the key detail.

His trilogy of books on business strategy, The Global CEO, Enterprise Risk Management and now Business Innovation Lessons from Great Companies, together form a strategy tour de force, underlying his undoubted talent as a business writer of global stature.