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  Primers  

 Price: Rs. 250.00
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Understanding Management
The Key to Better Results in Your Organization

C.N. Parkinson , M.K. Rustomji
 
Just open this book at any page and almost certainly you will be rewarded with an insight, an idea, a practical tip which you can immediately put into effect for better business results. ..more


 Price: Rs. 395.00
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Web-Based Business
How to Open and Operate a Financially Successful Web-Based Business

Beth Williams
 
How to open and operate a financially successful Web-based business — proven strategies and real-life examples. ..more


 Price: Rs. 395.00
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The Complete Guide to E-mail Marketing
How to Increase Your Sales and Profits through E-mail Marketing

Bruce C. Brown
 
Proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits. ..more


 Price: Rs. 395.00
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The Ultimate Guide to Search Engine Marketing
Pay Per Click Advertising Secrets Revealed

Bruce C. Brown
 
How to increase sales and profits through the successful new methods of Internet marketing — search engine marketing and pay per click advertising. ..more


 Price: Rs. 190.00
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Marketing: Key to Business Success Today
C.N. Parkinson , M.K. Rustomji , Walter E. Vieira
 
"An excellent job of describing marketing ideas in an easy-to-understand manner"Philip Kotler.

This is a simply-written, practical book of terrific value to business executives and management students. ..more


 Price: Rs. 145.00
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80/20 Management
How to Improve Your Business Effectiveness by 400%

Julie-Ann Amos
 
Find out how you can improve your business effectiveness by 400% by applying your effort towards maximum result. ..more


 Price: Rs. 190.00
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10 Technologies Every Executive Needs to Know
Dermot McCormack , Fergal O’Byrne
 
The authors have a big agenda – to empower every business executive with a strategic fix on 10 future-shaping technologies and how they will impact business and their own effectiveness. Techies will also gain from the big-picture approach of this book. ..more


 Price: Rs. 145.00
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Full Frontal PR
How to set people talking about you, your business, or your product

Richard Laermer with Michael Prichinello
 
Getting People Talking About you, Your Business or Your Product
“The best-written, most interesting, most up-to-date manual on the PR field” —Al Ries, Co-author, The Fall of Advertising and the Rise of PR. ..more


 Price: Rs. 75.00
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e-Business Essentials
10 Key Steps to E-volutionise Your Business

Bruce Durie
 
This quick-reference guide will save you hundreds of hours of research and shows you how to quickly add e-Business to your operations, use the Internet to globalise your operations, expand your customer base ..more


 Price: Rs. 125.00
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Getting Ahead :
Self-Check and Sharpen Your Competence

Rajiv Khurana
 
In this book, the author has divided up the task of self-checking your executive competence into page-sized themes — easy-to-absorb, fun-to-do. ..more

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