Markets are fuelled by sentiment — the collective psychology of the market participants. Behavioural finance is an exciting new field of knowledge which is revolutionising trading and investment. It uses techniques from psychology, economics and statistics to study how human sentiment and emotions affect financial decision making of traders and investors.

In particular, behavioural finance is shining new light on various aspects of technical analysis — and this is the unique focus of the book.

This landmark new book reveals how behavioural finance offers you a more refined understanding of technical price patterns. The book also shows how behavioural finance can serve as an important foundation for profitable new trading techniques and strategies. As example, the author demonstrates the application of behavioural finance concepts to three popular technical strategies commonly used by traders:

• Trading price extremes,

• Trading trends, and

• Trading support and resistance.

Paul V. Azzopardi has decades of experience in investment. He trained and worked as a certified public accountant and then obtained an MBA from the University of British Columbia, now Sauder School of Business, concentrating in finance and investments. He then worked in the securities industry for the last twenty years in various roles but principally as a manager of private client accounts. In this role he invested in securities around the world on behalf of his private clients. He now concentrates on managing a private fund and on his lifelong passion of writing about investments and finance.