Success in the stock market is only partially governed by which shares you buy, and when you buy them. The fact is that you actually realise your profits only when you sell. Fear, greed, and just plain confusion lead millions of investors to postpone selling their shares almost indefinitely, or at least till long after the right time is over.

While most investment books tend to deal primarily with the buying of shares, It's When You Sell That Counts focuses exclusively on the neglected but equally critical second side of the coin - selling:

• How to deal with your emotional barriers to selling;

• How to set your selling price targets;

• How to time your sales in a bull market;

• Selling versus holding in a bear market;

• Special rules for selling low-priced shares.

Failure to sell at the right time is all-too-common a pitfall. Donald Cassidy's book will help you sell your shares profitably and turn your stock market success into money in the bank.