Contents

Preface

Chapter 1:Globalization: An Introduction

n Introduction

n A Historical Perspective

n The Growth of Trade

n The Globalization of Capital

n Changing Demographics

n Advancements in Communications

n The Rise and Rise of the Internet

n Challenges Ahead

n What This Book Covers

Chapter 2: The Race for Global Competitiveness

n Introduction

n Understanding Competitiveness

n Developing Competitiveness

n The Silicon Valley Story

n Ireland: The Rising Star of Europe

n Hong Kong: Moving from Manufacturing to High Value Added Services

n Taiwan: Asia's Silicon Valley

n Finland's Attempts to Sustain Global Competitiveness

n Israel's Vigorous Economy

n Japan: Is a Comeback Around the Corner?

n Germany: A Nation Trying to Reinvent Itself

n France: Challenges Ahead

n India: Has the Indian Century Arrived?

n Conclusion

Chapter 3: The Impact of Globalization on Governance

n Introduction

n Understanding the Key Issues

n Historical Factors

n Cultural Factors

n Winds of Change

n The United States

n Japan

n Continental Europe

n Germany

n France

n Other Regions

n Conclusion

Chapter 4: The Transnational Corporation

n Introduction

n The Process of Globalization

n The Characteristics of a Transnational Corporation

n Capabilities

n Multidimensionality

n Value Chain Configuration

n Contestability

n Market Spread

n Diversity

n Conclusion

Chapter 5: Global Value Chain Configuration

n Introduction

n The Value Chain

n Generic Strategies

n The Key Issues

n Research and Development

n Operations

n Information Technology

n Treasury Management

n Comparative and Strategic Advantages

n The Importance of Clusters

n Conclusion

Chapter 6: Entering Global Markets

n Introduction

n Key Issues in Global Marketing

n Dealing with Cultural Issues

n Understanding New Markets

n Entering New Markets

n Wholly Owned Subsidiaries

n Greenfield Ventures versus Acquisitions

n Market Research

n Conclusion

Chapter 7: Operating in Global Markets

n Introduction

n Product Management

n Balancing Standardization and Customization

n Pricing

n Sales and Distribution

n Customer Relationship Management

n Conclusion

Chapter 8: Global Branding

n Introduction

n Global versus Local Branding

n Umbrella versus Product Branding

n Global Positioning

n Advertising Agency

n Media Planning

n Conclusion

Chapter 9: Partnering for Competitive Advantage

n Introduction

n An Integral Part of Corporate Strategy

n Acquisitions and Alliances

n Structuring the Alliance

n Making Alliances Work

n Partnering in a Wiki World

n Dealing with Problems

n Terminating Alliances

n Conclusion

Chapter 10: Knowledge Management in a Global Corporation

n Introduction

n The Importance of Knowledge Management

n Framing a Knowledge Strategy

n Exploration versus Exploitation

n Knowledge Management Initiatives

n Accelerating the Knowledge Sharing Process

n Balancing Technology and Human Interaction

n The Social Dimensions of Knowledge Management

n The Rise of Mass Collaboration

n Implementing a Knowledge Management System

n Conclusion

Chapter 11: Developing Global Managers

n Introduction

n Understanding Global Mindset

n Selection

n Cross Cultural Adjustment

n Training and Orientation

n Sending the Right Signals

n Management of Expatriates

n Co-ordination Mechanisms

n Vision and Values

n Pitfalls to be Avoided

n Conclusion

Chapter 12: Concluding Notes

n Introduction

n An Entrepreneurial Process

n A New Way of Creating Value

n Managing Risks

n Developing and Leveraging Capabilities

n Orchestration Holds the Key

n Managing Paradox

n Developing Global Managers

n Leadership

n The Emerging Landscape

n The Road Ahead

Glossary