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Investing Ratios Made Simple
A Beginner's Guide to the Key Financial Ratios
Robert Leach Investing Ratios Made Simple : Robert Leach : Vision Books : Book (ISBN: 8170948614)
Pages: 184
Price: Rs. 295
Format: Paperback
ISBN13/10: 9788170948612 / 8170948614
Availability: Yes
Published in 2012
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Table of Contents

Investing Ratios Made Simple

Properly used, financial ratios are an extremely effective method for an investor to diagnose any company's financial health. This book explains in a simple, easy-to-read style how you can use these powerful analytical tools to help you pick the right companies to invest in.

Financial ratios are typically classified into broad categories, such as profitability ratios, investment ratios, dividend cover, margins, volatility, etc. As their names suggest, each category probes a company's financial situation from a different perspective. And each ratio analyses a specific aspect of a company, such as its profitability, efficiency or liquidity.

Investing Ratios Made Simple looks at financial ratios from an investor's perspective, providing you with a toolkit to assess a company's business strength. More, the book simplifies and explains all the important ratios — and how to use them:

  • A detailed definition of each ratio.

  • A simple explanation of how each ratio is calculated.

  • A simple explanation about how it works.

  • The significance of each ratio and how it is used.

  • How an investor can best apply the insights provided by each ratio in making investment decisions.

Together, the ratios provide an incisive x-ray of a company's financial strength and will enable you to confidently assess a company's investment-worthiness.



Robert Leach

Robert Leach, FCCA, ACA, is a chartered accountant, lecturer and author of more than 40 books, mainly on financial topics. His books include The Investor's Guide to Understanding Accounts. For two years he was a judge of the Stock Exchange Awards for best published accounts. He has written encyclopaedias on tax and payroll, and also writes for newsletters, magazines, newspapers and anyone else who will pay him.



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