HOME | NEW RELEASES | BESTSELLERS | BOOKSELLER LOUNGE | AUTHOR GALLERY | SUBJECT TREE | BOOKSTORE
CONTACT US | ABOUT US | INVITATION TO AUTHORS | CATALOGUE | REGISTER | LOGIN
    You are in Home Book Details
Business and Management
Investment, Stock Market and Personal Finance
Tax Planning
India
Politics and Current Affairs
Military and Strategic Affairs
Reference, Encyclopaedias and Dictionaries
Biography and Autobiography
Fiction and Literature
Religion and Spirituality
Career Guidance
Self Improvement & Self Help
Economics
Multi-Channel Marketing
Maximizing Market Share with an Integrated Marketing Strategy
Kevin B. Tynan Multi-Channel Marketing : Kevin B. Tynan : Vision Books : Book (ISBN: 8170941814)
A.V. Vedpuriswar
Pages: 224
Price: Rs. 170
Format: Paperback
ISBN: 8170941814
Not available
Published in 1994
out of stock
write comments
refer to friend

Your secret tool for winning market share in the 90's

Wal-Mart used it to overtake Sears and become U.S.A.'s largest retailer; Saturn employed it to launch the most successful new car in decades. Integrated marketing is the most influential communication tool of the '90s, and in Multi-Channel Marketing, Kevin Tynan spells out the essentials for making it a part of your marketing program.

Integrated marketing means using options such as advertising, public relations, and direct mail in conjunction with one another to achieve higher profits and increased market share. And, in an environment of tight budgets and cut-throat competition, Tynan shows why integrated marketing programs have become the choice of innovative companies world wide.

Multi-Channel Marketing provides step-by-step, practical guidelines and proven examples of how integrated marketing moves products and services while simultaneously controlling costs.

Among the key topics examined in Multi-Channel Marketing are:

  • Extensive case studies of integrated marketing "winners"

  • Setting up a database marketing program

  • Strategies for battling competitive giants

  • Benefits of sponsorship marketing

  • Tuning your local story into a national event

  • Producing more business from existing customers.

Anyone involved in marketing—from CEOs and entrepreneurs to public relations practitioners and agency executives—will walk away with a wealth of ideas for blending traditional marketing with the new media to create dynamic results.

All those who need to stay on top of today's turbulent marketing scene will find it essential reading: as much a practical manual as an idea generator



Kevin B. Tynan

Kevin B. Tynan, President of Tynan Marketing, Inc., a 10-year-old, Chicago-based consulting firm, has consulted or developed programs for more than 90 clients in areas from finance to healthcare, franchising to law.

Tynan’s firm has also handled direct-mail campaigns for President Bill Clinton. Senator Carol Mosely-Braun, Chicago Mayor Richard M. Daley and Congressman Frank Annunzio.

Tynan’s marketing programs have been noted in The Wall Street Journal, The New York Times, Money, Japan Economic Journal, and NBC Nightly News. He has earned two Golden Trumpets from the Publicity Club of Chicago, a Double Eagle from Chicago Financial Advertisers, a Golden Eagle Award from Bank Advertising News, top honours from the Financial Institutions Marketing Association and a 1992 Pollie from the American Association of Political Consultants for producing the nation’s best statewide political brochure.

A frequent speaker and writer on marketing issues, Tynan is also Marketing Commentator for the Business Radio Network.



Want to look for books in similar categories
Some recent books on related subjects
 
back | top